Readiness gap
Know what could stop an investor progressing and what evidence can reduce that risk.
Investment Readiness
Fundraising is expensive in founder time. We help you understand whether the business is genuinely ready, strengthen the weak points and approach the market with a more credible case.
What we can work on
The deck is only the surface. Investors test the market, problem, differentiation, traction, commercial model, team, use of funds, risks and whether the round creates a credible next milestone. Our work starts with those fundamentals.
Investment-readiness assessment
Fundraising strategy and sequencing
Investor proposition and narrative
Pitch deck and supporting-material review
Investor targeting criteria
Fundraising pipeline design
Preparation for investor questions and objections
Outcomes
Know what could stop an investor progressing and what evidence can reduce that risk.
Connect product, market, traction, business model and ask into one coherent investment case.
Define the investor profile before building outreach lists.
Avoid fundraising activity that starts before the business is ready to sustain it.
Offers and fees
Fixed fees, agreed in advance. No hourly billing and no success fees.
Start here
£1,200 fixed fee
A written review of your deck and investment case: what investors will question, what is missing, and what to fix first, in order of impact.
Ask about a review →Before a raise
£4,800 fixed fee
Four days of advisory time to close the gaps a review finds: proposition, business model, narrative, investor targeting and preparation for investor conversations.
Ask about a sprint →Ongoing
£1,500 a month
A standing advisor alongside you: a monthly working session on the decisions in front of you, and questions by email between sessions.
Ask about a retainer →Founding client terms to 31 December 2026. 25 per cent off for the first three clients, in return for a testimonial and permission to write up the work as a case study.
What we do not do. Venture & Growth Advisory does not arrange investments, does not sell introductions and takes no fee on money raised. Every fee is quoted in writing before work starts.
Next move
Tell us the stage you are at, the decision you are facing and what you are trying to move forward.
Start a conversation